Loyalty card for pet shops and vets

If your customer buys food once a month, a 10-purchase target takes almost a year. Keep the reward reachable within three to four months and add a small reward along the way.

Example (all numbers are examples only): a cat owner might spend ₺900 a month, the owner of a large dog ₺2,500. A stamp card rewards both the same; a points card giving 1 point per ₺10 is fairer. Set a pack of treats at 300 points and a bag of food or a leash at 800.

Count the reward at your purchase price, not the shelf price. To fit the numbers to your shop, see the ROI guide.

• Food may be running low: a customer who has not come in for a while gets a short lock-screen note ("Haven't seen you in a while, the food may be running low. Your points are still on your card"). For example after four to five weeks, once their usual gap has passed.
• Refer a friend: bonus points for customers who bring a neighbour or friend with a newly adopted pet, so the food habit starts with you from day one.
• New product announcement: when a new food brand or toy arrives, send a scheduled campaign.
• Quiet day: if you use a stamp card, set double stamps on a quiet weekday to spread out the weekend crowd.
• Welcome bonus: someone who just adopted a pet opens the card on their first purchase and gets bonus points. Automated campaigns and bonuses are in the Growth and Pro plans.

Pet shop customers usually have their hands full with a leash or a food bag. Put the QR at eye level so they add the card easily; for stamps or points, staff scan the card's QR at the till. In a vet clinic the same flow runs at reception.

1. Put the A4 poster next to the food shelf and the QR table card at the till.
2. Give staff one line: "Add the card and every food purchase earns points."
3. Staff who carry a heavy bag to the car can scan the card there too.
4. Open separate staff accounts for the till, reception and stockroom; the dashboard shows who did how many.