Stamp card for bakeries and patisseries

Bakery baskets vary a lot: if a morning loaf and a birthday cake earn the same stamp, either the patisserie loses money or the bread customer never finishes the card. A points card or a card with a mid-way reward works better.

Example (all numbers are examples only): give 1 point per ₺50. A customer who buys ₺60 of bread and simit every morning collects about 6 points a week. Put a small mid-way reward, such as a pastry or a cookie, at 25 points and a box of cookies at 80. The bread customer sees the first reward in a month, and someone buying a ₺900 cake earns 18 points in one order.

Count the reward at your production cost, not the shelf price; using end-of-day stock as the mid-way reward lowers it further. Details are in the ROI guide.

• Special-day orders: before Mother's Day, New Year or a holiday, send a scheduled campaign ("We take holiday pastry orders until Thursday"). You collect orders early and can plan production.
• Weekend cake: schedule a short announcement for Friday afternoon ("Strawberry tart this weekend, pre-orders open").
• New product: when a new sourdough loaf or seasonal dessert comes out, announce it on the lock screen.
• Streak bonus: give bonus points to customers who come 5 days in a row; the daily bread habit shows on the card.
• Birthday bonus: a bonus lands on the card on the customer's birthday, a good reminder to order the cake from you. Automated campaigns and bonuses are in the Growth and Pro plans.

Between 7 and 9 am the queue has to keep moving. Customers add the card while they wait, and at the counter staff only scan the card's QR. Unlike a cafe, most customers here do not sit down, so the QR belongs at the display case and till rather than on tables. If you have a seating area, the flow on the cafe loyalty card page fits it better.

1. Put the sticker on the display case and the till, and hang the A4 poster where the queue starts.
2. One line at the counter is enough: "Is your card in Wallet? You earn points on this loaf too."
3. For pre-ordered cakes, add the points on pickup day once the customer pays.
4. Open separate staff accounts for the early and late shift; the dashboard shows how many transactions each shift handled.