Digital loyalty card for car washes

"Fifth wash free" works well here, because customers come every few weeks and a long target loses them to the nearest wash. You can add an intermediate reward to the short target.

Example (all numbers are examples only): a customer who comes every two to three weeks fills 5 stamps in three months. Set a free exterior wash at the 5th visit and a free interior and exterior wash at the 10th; the card stays interesting after the first reward.

If your prices vary a lot by package (exterior ₺300, full interior and exterior ₺1,200), use a points card instead of stamps: points follow the amount spent. Explaining both card types at once is confusing, so pick one. Work out the reward cost with the ROI guide.

• After the rain: the system does not know the weather, so you send the campaign yourself. On the morning it clears up, one line is enough ("The rain is over, the queue is short today"). The Starter plan includes 2 manual campaigns a month, which may not be enough in a rainy month.
• Quiet day campaign: put double stamps on slow weekdays, with an optional time window (e.g. 10 am to 3 pm). Saturdays need no extra push.
• Win-back: a customer who has not come in for a while is reminded of their stamps ("Time for a wash, your stamps are still on your card").
• Refer a friend: neighbours and coworkers bring each other; the referrer gets a bonus stamp.
• Expiry: give stamps, say, a 6-month life; the deadline nudges customers to finish the card, yet one that fills slowly over winter does not expire. Automated campaigns and bonuses are in the Growth and Pro plans.

Customers often stay in the car or sit in the waiting area. They add the card while they wait; for the stamp, staff scan the QR on the card on their phone at payment.

1. Put the A4 poster in the waiting area and stickers at the till and next to the entrance.
2. Give staff one line: "Add the card, your fifth wash is on us."
3. Stamp only when the wash is done and paid for; unfinished jobs get no stamp.
4. Open a separate staff account for each worker. The dashboard shows how many stamps each shift gave, which also lowers the risk of fake stamps.