Loyalty program guides
Practical guides to set up, measure and run a loyalty program the right way. Written with small and mid-sized businesses in Turkey in mind.
What is a digital loyalty card and how do you set one up?
What is a digital loyalty card, how is it different from a paper stamp card, and how to set one up without an app? Card types, reward math, common mistakes.
Apple Wallet loyalty card guide
How to add an Apple Wallet loyalty card, how lock screen notifications and pass updates work, and what about Android? A full guide for customers and businesses.
Loyalty program ideas for cafes: from stamp goal to table card
Loyalty program ideas for cafes: how many stamps per reward, which rewards, time-of-day campaigns, birthdays, what to say at the till, table cards.
Switching from a paper stamp card to digital: a step-by-step guide
Switching from paper to a digital stamp card: moving existing customers over, transition rules, staff training, the flow at the till and the fake stamp problem.
How do you calculate loyalty program ROI?
How to calculate loyalty program ROI: weigh extra revenue against reward cost and plan fees, pick a sensible uplift assumption and measure it with real data.
KVKK and İYS compliant customer loyalty
Build a loyalty program compliant with KVKK (Turkey's data protection law) and İYS: notice, explicit consent, separate marketing consent and deletion requests.